Let’s face it: packaging matters! It isn’t just about getting a product from point A to point B, it becomes the face of your company as soon as it arrives at the customer’s door. This shouldn’t be a bad thing, look at it as an exciting opportunity to make an even better impression on your customers outside of the quality of your products.
Studies have shown that 40% of people are more likely to share a product on social media if it’s in unique or branded packaging. That’s way too much potential to let go to waste. Free advertising? Get in there as soon as possible! Furthermore, 50% of shoppers are willing to recommend your product if it comes in packaging that feels like a gift. (Source: Design2Market).
Why Packaging Isn’t Just “Extra”
Some might say, “Oh, it’s what’s inside that counts.” Sure, but let’s be real: if your packaging looks like it’s been through a paper shredder, no one’s going to care what’s inside. It’s about creating an experience.
Take Apple, for example. Their iPhone boxes are the gold standard of packaging. Everything about them is deliberate: the clean white box, the snug compartments, and even that satisfying whoosh when you slide the top off. It’s all about attention to detail, and it makes you feel like you’re opening something special. (Source: Filestage)
And here’s a kicker—69% of customers are more likely to stick with a brand that uses eco-friendly packaging. People care about sustainability, so finding materials that are recyclable or compostable can be a real game-changer. Companies like Lush are nailing this by using things like eco-flo chips (which dissolve in water, by the way). (Source: Shopify) Cool, right?
Taping It All Together (Literally)
Now, let’s talk tape. Yes, tape. It’s one of those little details that can make a surprisingly big difference. Custom-printed tape is a brilliant way to brand your packaging without needing to splurge on fully printed boxes. You can use colourful, patterned, or even eco-friendly tape to give your plain packaging a fun, professional vibe.
Oh, and don’t forget the practical side: tape keeps everything securely closed, which is something 75% of consumers say is a must. (Source: Design2Market)
If you’re wondering where to find the good stuff, Reliable Source is an awesome place to start. They’ve got a massive range of adhesive tapes to fit just about any packaging need. Whether you’re going for functional, fabulous, or a little of both, they’ve got you covered.
Wrapping It Up
Your packaging is so much more than just a box for moving your product from you to the consumer. It’s a chance to tell your story, stick in the minds of your customers, get that free social media marketing from shares and so much more! Packaging is one of the last few ways to really stand out in a crowded market. Whether you’re impressing the conscious by using sustainable materials, taking inspo from brands like Apple or adding a wild splash of colour to a world of dull brown boxes using tape, the opportunities are endless!
What does your packaging say about your brand? Maybe it’s time for a glow-up.
Check out our slideshow about this topic below!
